A heat map is a graphical and color representation of individual data values contained in a matrix. It helps you to analyze your web site visitor`s behavior and find various methods to increase your conversion rate. Heat maps apply a visual overlay to your mobile or web pages to allow you to identify real-time customer activity. This technology shows you what part of your retail platform is experiencing the most interaction and what part needs work.


All type of heat maps are divided between Move map, Click map and Attention Map. We joined them together and created the effective tool – ABTO Analytics.

Click heat map

Click heat map

Click heat map is not only a website traffic report. Heat maps go beyond simple stats counter. They not just tell you how many visitors were on your web page; they do much more analyzing how exactly your visitors use your website and what they are interested in. Heat maps offer a heat signature map, which tells you where people click when they come to your website. For each click, heat map software renders increased click areas as hotter color temperatures (red, yellow, orange) and limited click areas as cooler color temperatures (blue, white, grey).

With these heat maps, you are able to create customized analyses, by better understanding your visitors’ clicks and movements presented visually. Your click heat maps help you understand your visitor activity, track conversions, visualize traffic flow, check all your search engine reports to get lists of keywords that people are using to get to your website, monitor which extensions are eating up your hosting space and remove them, see most active click spots on your website, monitor all the clicks that lead to downloads, monitor visits from different social media websites, detect the type of device used for each visit, keep an eye on your database status, and help manage your front end widgets and data counters.

Mouse move heat map

Mouse move heat map

This type of heat map combine mouse movements of thousands of visitors on a webpage and represents what visitors are looking at and focusing on within the page. Using mouse move heat map you can get qualitative rich data from watching recordings of your visitors' full browsing sessions to see their mouse move, click, scroll and keystroke. Mouse move heat map lets you to understand what your visitors are trying to achieve on your website and foresee their future behavior. With the help of mouse move map you see which content or web-site elements increase conversion rates and what your customers are focused on in real time.

Attention heat map

Attention heat map

This kind of heat map is as much important as previous two. You can easily find what content your visitors care about the most, what they read, and what they skip over. Analyzing this information you can tailor your web site content exactly to your visitors` interests. When you understand what kind of information your visitors need you can hold their attention and reduce abandonment rates. Using the attention heat map you can identify problem areas and optimize you advertising location.

Heat maps can be created from many different types of data. Talking about conversion optimization, we are mostly keeping in mind heat maps that are created with data from mouse movements or clicks.

When you try to understand your visitor`s behavior on web site you should ask yourself how far they will scroll down a page? Would they read the content you offer? Is your landing page interesting for visitors? Which pages are the worst? And you will find the answer using analytics tool that has various kind of heat maps. Heat maps essentially act as a web traffic monitor and help you analyze your advertising placement and link optimization. So in the end, your analytics software with heat maps is an irreplaceable tool for improving your website functioning and by that extension, the functioning of your business.