ABTO Analytics Blog

Product updates and web analytics industry news

Take These 3 Actions To Prepare For Google’s Mobile Friendly Update

Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence.

How To Attract Millennials With Your E-Mail Marketing Campaign

One of the greatest mistakes about Millennials is that they don`t use e-mails and will devalue the whole e-mail marketing…

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is…

SEO 2015: Will This be the Year of the Story Brand?

SEO 2015: Will This be the Year of the Story Brand?

Create call-to-action that works

Either you are a product owner, social media marketer or business owner you should know about importance of guiding visitors…

5 Analytics, BI, Data Management Trends For 2015

Companies are moving from business intelligence standardization to experimentation, data-quality concerns are easing a bit, and cloud-based, real-time, and big-data…

A Link is a Promise

Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a…

Landing Pages that Convert

Landing pages are extremely effective for online marketing. They guide your visitor to a single goal free of the distractions…

Redesigning Your Website? Don’t Ditch Your Old Design So Soon

Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help…

Ringing in the New Year – Behavior Trends and Insights

Today we are looking at the patterns of behavior over the holidays and into the new year with the objective…

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