ABTO Analytics Blog

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Changing – The Rise of Mobile and Triggered Emails

Hits, Sessions & Users: Understanding Digital Analytics Data

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to…

Over 200 million Europeans will use mobile devices for banking by 2018

Over 200 million Europeans will use mobile devices for banking by 2018 About 214 million people in Europe will use…

101 on Eye Tracking: How Visitors’ Eyes Move on a Website

Click image to see a larger version101 on Eye Tracking: How Your Eyes Move on a Website Infographic via Single…

5 Landing Page Mistakes that Crush Conversion Rates

A landing page is a place you send traffic when you really want some action. And no, this has nothing…

10 Tips for Writing the Ultimate Landing Page

To be fair, literally any page of your site or blog is a landing page of a sort.   Every…

What can we learn from Heat Maps? (PART II)

In previous post we told you about the importance of visualization and share some rules and principles that we have…

What can we learn from heat maps? (PART I)

Heat Maps show us a lot about users` behavior on web page as they can be created from various types…

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