ABTO Analytics Blog

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SEO 2015: Will This be the Year of the Story Brand?

SEO 2015: Will This be the Year of the Story Brand?

5 Analytics, BI, Data Management Trends For 2015

Companies are moving from business intelligence standardization to experimentation, data-quality concerns are easing a bit, and cloud-based, real-time, and big-data…

A Link is a Promise

Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a…

Redesigning Your Website? Don’t Ditch Your Old Design So Soon

Testing your site’s existing design along with a few competitor websites provides valuable insight for new designs. Competitive studies help…

Ringing in the New Year – Behavior Trends and Insights

Today we are looking at the patterns of behavior over the holidays and into the new year with the objective…

Changing – The Rise of Mobile and Triggered Emails

Hits, Sessions & Users: Understanding Digital Analytics Data

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to…

Over 200 million Europeans will use mobile devices for banking by 2018

Over 200 million Europeans will use mobile devices for banking by 2018 About 214 million people in Europe will use…

5 Landing Page Mistakes that Crush Conversion Rates

A landing page is a place you send traffic when you really want some action. And no, this has nothing…

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